They might get a bad rap for Instagramming their plates before they take a bite but itâ€™s an established fact that when it comes to food, Millennials are much more conscious than their parents had been.
Millennials, or Generation Y, as theyâ€™re sometimes referred to have been declared the more passionate about food than any other generation in history. In fact, 50% of the people from this generation refer to themselves as â€˜Foodiesâ€™.
While pizza rolls and crisps might have been a major part of their diet whilst they had been growing up, Millennials have left these unsatisfying and unwholesome meals back at the nest in favor of better offerings for their bodies.
Now, even though theyâ€™re dining out at least once a week, these millennials are focusing on more than just the price on the menu: theyâ€™re focusing on the ingredients.
Below is an infographic from the Hartman Acumenâ€™s research entitled “Outlook On The Millennial Consumer” that will help you understand this phenomenon in a better way.
It is also true that Millennials would rather opt for getting sustenance from renewable sources than others. They are, until now, the most environmentally conscious generation that the planet has seen. In addition to this, Generation Y is moving away from sugars and other ingredients in their diet that might cause them health problems in the long run. The same cannot be said, however, for either of their predecessing generations, both the baby boomers and the silent generation because even despite their declining health and advanced age, the aforementioned generations arenâ€™t ready to leave behind their quick and easy ways.
The food industry, however, has caught up with generation Yâ€™s requirements, though, because their movement has not only created (and increased) the demand for cleaner, more wholesome food-providers but has also opened a market where millennials pay premiums and invest in the research for both renewable sources of food as well as food that helps improve and sustain a personâ€™s health.